Does your Gelato shop have 1000 true fans?
I suggest to read this article by Kevin Kelly “1,000 True Fans” because I think if you only read one article on marketing, make it this one. “Success” has not to be complicated. Just start with making 1000 people very very very happy. And with an extremely good Artisan Gelato you can do it 🙂
Enjoy the reading: http://kk.org/thetechnium/1000-true-fans/
